Xenia Kobylarz is a marketing and communications consultant with more than 20 years of experience advising top-tier law firms and professional services organizations in aligning communication strategies with business goals. She has a proven track record of enhancing brand visibility, managing high-profile crisis communications, leading large-scale rebranding efforts, implementing cutting-edge digital marketing campaigns and positioning executives as thought leaders.

Xenia has held leadership roles at several of the world’s most prominent law firms, including Paul, Weiss, King & Spalding and Ropes & Gray. She has also managed the communications function at Stroock & Stroock & Lavan and two of the nation’s top class action firms: Labaton Sucharow and Milberg.

A Columbia University J-School graduate, Xenia has 15 years of experience as a journalist writing for major legal trade publications, including the American Lawyer and the Daily Journal.

Maziel Abrego is an accomplished legal marketing and business development professional with over 20 years of experience working with law firms. As the Director of Marketing and Practice Development at Vedder Price, Maziel oversees the firm’s practice development department and provides strategic guidance on business development initiatives for practice groups and attorneys.  She also leads the development and implementation of marketing and communication strategies to support the firm's growth initiatives.

Throughout her career, Maziel has executed successful marketing initiatives for law firms, such as client and practice development programs. She has conducted market and client research to help law firms identify growth opportunities and develop effective strategies for targeting key clients. She has also led marketing and communication programs, including social media platforms, database/CRM development, website and blog management, branding projects, client team initiatives, collateral development and events. Her experience in legal marketing and business development has made her a sought-after advisor for law firms and legal associations.

Maziel holds a JD from the Universidad Santa Maria la Antigua in Panama and a Master of Laws (LL.M.) degree from Fordham University School of Law. In 2013, she served as President of the Metropolitan New York Chapter of the Legal Marketing Association (LMA). Currently, she is the past Co-Chair and member of the Talent Development Committee and 2024 Annual Conference Advisory Committee member of the International Legal Marketing Association. She is also a Member of the Board of the Law Firm Media Professionals.

Susan Peters is the founder of Greybridge PR, a strategic public relations and communications firm focused on the legal and professional services sectors.

A former litigator, Susan has more than 15 years of experience advising on media relations and communications. She has served as in-house senior communications advisor for several top law firms, including Davis Polk & Wardwell, Vinson & Elkins and Stroock & Stroock & Lavan. She is on the board of MothersEsquire, which promotes gender equity in the legal profession and is a frequent writer and speaker on marketing and communications issues. 

George White is Dentons US LLP’s Awards and Rankings Manager. In this role, he oversees the firm’s U.S. awards and directories processes to support the strategic marketing and visibility efforts the firm’s lawyers. He is responsible for directing the U.S. firm’s relationships with key directories, legal publications and other rankings and awards organizations. Prior to joining Dentons in 2021, he  managed the global rankings and awards team at Sidley Austin LLP. 

Previously, George was also a journalist for 15 years covering M&A, Venture Capital, Private Equity, debt markets and technology at financial publications including The Deal LLC.